The Reels format on Facebook is getting some new capabilities thanks to Meta, which recognises that this is a vital part of its programmes and is working to get them out.
One of the changes that is being made is that Facebook is increasing the maximum length of Reels from 60 seconds to 90 seconds. The time limit for Instagram Reels was expanded to 90 seconds in July of last year, but this is still significantly shorter than the maximum length of a video that can be uploaded to TikTok, which is now set at 10 minutes.
Grooves is a feature that will be added to Facebook Reels that is very similar to those seen on TikTok and Instagram Reels. Both of these apps allow users to sync clips with music. According to Meta, this makes use of something called “visual beat technology,” which synchronises and aligns motion automatically with the beat of a music.
In other areas, Facebook will provide a straightforward method for generating Reels using your past recollections. You will also have access to templates that are currently popular in the market. This gives you the ability to swap out clips from a pre-existing template with clips of your own creation.
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Meta claims The reel format is the one that is expanding the quickest. During the course of the past year, the total number of plays of Reels on Facebook and Instagram has increased by more than double.
According to the firm, the number of reshares of Reels has increased on both platforms by more than double the amount in the past half a year. From the month of August, users have had the capability to cross-post Videos between the two apps.
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