According to code discovered by reverse engineer Alessandro Paluzzi, Instagram may be considering charging users for verification. TechCrunch received screenshots of lines in the app’s code that read “IG NME PAID BLUE BADGE IDV” and “FB NME PAID BLUE BADGE IDV,” according to the developer. Clearly referring to the blue checkmarks verified platform users receive, they say “bought blue badge.”
Facebook and Instagram are abbreviated as FB and IG, which may indicate that Meta is considering charging users to be verified on different sites. IDV is a well-known abbreviation for “identification verification,” as TechCrunch points out. Paluzzi has previously discovered a number of unannounced features, such as an Instagram in-app planner and a function that is similar to BeReal.
A new sort of subscription was also purportedly mentioned in the developer’s code, though it’s not clear whether this code is directly related to paid verification. As you are aware, Twitter Blue is a monthly subscription service that costs between $8 and $11 and allows users access to the website’s verified checkmark as well as several beta features.
One of Elon Musk’s first actions after taking over Twitter was to offer paid verification, which improved Blue’s appeal to potential users. However, the corporation didn’t put in place controls to stop unauthorised users from mimicking prominent brands and figures, which made its launch rather disastrous.
If Meta is really working on paid verification, it needs to figure out a method to avoid making Twitter’s error. Particularly given that Instagram users would rush to have their profiles verified, given how challenging it is now to obtain a blue badge on the app.
In order to gain a blue checkmark next to their name, users will spend up to tens of thousands of dollars on the illicit market for Instagram verification. TechCrunch reports that Meta declined to respond to Paluzzi’s revelation, so it’s unclear whether the company is actually developing paid verification at this time.
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