Elon Musk Says Twitter Will Start Giving Blue Subscribers A Cut Of The Money It Makes From Ads. According to CEO Elon Musk, Twitter Blue subscribers will share in the profits from the adverts that display in their reply threads. Musk said the new initiative begins today, but he hasn’t yet given more information about how it operates.
There is no information on the Twitter Blue support page either. There is no longer a communications division at Twitter that can be contacted for comment.
In some regions, Blue subscribers already see half as many advertisements on their timeline as other users. Providing a share of ad money could help Twitter retain users, especially if it gives them a fair split that could pay off for a tweet that goes viral. Existing platforms like YouTube, TikTok, Twitch, Instagram, and Facebook as well as many more already give creators a cut of ad money.
Subscribers to Twitter Blue presently pay $8 per month ($11 if they sign up on iOS) or $84 annually for the service. They get various benefits in return, such as a blue check, the ability to edit tweets, and bookmark folders. Additionally, when they reply to someone, they receive lengthier video uploads (which some users have utilised to post movies) and prominent placement in reply threads.
The business is working to increase its bottom line in order to, among other things, make sure it can pay the nearly $1 billion in annual interest on the debt Musk took out to purchase the business. The idea is to find new strategies to increase engagement (and subsequently revenue).
Offering users a revenue split is a natural way to encourage them to subscribe to Blue and tweet more frequently, especially those with large audiences. According to rumours, Twitter is also developing a new tipping tool that uses in-app money.
Businesses are apparently required to pay Twitter $1,000 per month in order to get a gold checkmark. It appears that $50 is charged each month for associated account verification.
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