You can safely link several pastimes with video game players. Even audiences at music, tabletop, and sporting events would have a significant overlap with that of gaming. Cinema and television are two fairly apparent examples. But Blizzard chose to go against the grain and promote Diablo 4 during Milan Fashion Week.
Not that fashion week attendees don’t play video games; but, Blizzard would have likely found a wider base of its target demographic at another event. Yet, the developer collaborated with the artistic director Jannik Wikkels Davidsen; in this instance, the devil switched her Prada for Han Kjbenhavn.
Davidsen explained to NME that the runway costume was inspired by “Diablo 4: “dark side and complimentary strife” “No emotion exists without a conflict, hence the word conflict is crucial, according to Davidsen. “Darkness is beautiful to me. How are the two things balanced? That produces a [whole] fresh emotion. The clothes we’re working with have a lot of volume and language, so in that sense, I’m attempting to mimic both my own journey and the voyage in Diablo.
Davidsen Apparently Used To Play Diablo As Well
Davidsen apparently used to play Diablo as well, so he wasn’t pushed outside of his comfort zone. The focus has been more on determining when this piece is appropriate for Han Kjbenhavn and Diablo in the format we’re going to deliver it in, he continued. “To establish the appropriate balance because it cannot be too gimmicky or too emotionally disconnected has been more of my journey.
There will still be a clothing line available for fans to purchase, though it won’t be as intricate as the costume shown on the runway, according to Davidsen.
Less than a month remains till the launch of the open beta for Diablo 4 itself. It will run from March 24 to March 26 and offer a “a thorough examination of the prologue and Act 1 as a whole in the early game. The developer webcast slated for February 28 will presumably provide more information and a deeper grasp of the beta.
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