It has been confirmed by Carl Pei that the forthcoming Nothing Phone 2 would debut in the United States later this year. The CEO and co-founder of the company hailed the 2023 flagship as being “more premium” than the Nothing Phone 1, which Engadget referred to in our review as “an outstanding debut.”
Nothing Phone 2
During an interview with Inverse, Pei revealed a few interesting insights. First, he claims that the launch of the Ear 1 earbuds in the US served as a barometer for demand in the US. Pei remarked, “We’re particularly thrilled about the US market since it’s a big country,” which he attributed to the size of the United States.
“If you look at our sales of earphones, almost one-third of that comes from the United States. And because we haven’t released our smartphone in the United States, we’re possibly leaving one-third of the volume on the table.” Pei identifies the introduction of the Nothing Phone 2 in the United States as the company’s top priority for this year.
p r e m i u m https://t.co/H7KAYdeqfB
— Carl Pei (@getpeid) January 30, 2023
Pei believes that falling sales of smartphones are an indication that there is room for innovation in the US market. “[Apple and Samsung] shouldn’t go too specialised and try something altogether new since they might alienate present users,” saying this is bad for business. This is where more modest businesses like ours have an opportunity to step in and experiment with other approaches.
It’s not that we’re wiser than them or that they can’t do it; it’s just that they shouldn’t because it doesn’t make any sense.” Nevertheless, although stagnation may have played a role, it is more likely that supply-chain issues, inflation, and an unstable economy were the primary reasons for the precipitous drop.
Carl Pei Explains Why He Didn’t Launch Nothing Phone 1 In US
According to Carl Pei, bureaucratic hurdles were the primary reason Nothing did not release the Phone 1 in the United States. It takes a substantial amount of money for American carriers to require that Android manufacturers comply with a variety of customizations and preinstalled applications. However, the company now has leverage as a result of its quick growth and shown capacity to transfer goods.
“When you develop a smartphone for the US market, you need to work with the carriers on certification and integrating some of their features into your operating system,” he added. “Working with the carriers on certification and adapting some of their features is required.” “In the past, we did not have the means to accomplish that, but now we do,” Pei also notes that Nothing has increased its staff from 200 in 2021 to 400 in the present day.
Pei doesn’t give away a lot of information about the new nothing Phone 2, but he does imply that it will have a higher-end design than its predecessor. We are currently working on a smartphone that will be of a higher quality than the Nothing Phone 1, and the software will be a primary area of concentration for us. However, he is adamant that the Phone 1 was also a premium mobile device.
“Over the past seven to nine years, there has been a significant improvement in mobile chipsets. Because of this, I try to steer clear of referring to the iPhone 2 as a flagship model because doing so would imply that the iPhone 1 was not a flagship model.
The Phone 1 was treated as something of a flagship product within our own lineup of mobile phones due to the amount of attention to detail that we placed into developing it. Because of this, I choose to use the word “premium” when referring to the Phone 2 rather than “flagship.” This indicates that the Phone 2 is a more premium step up than the Phone 1, but it is still a flagship device.
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