Microsoft’s head of gaming has confessed in a recent podcast interview that the company’s strategy for competing with Nintendo and Sony in the “console war” is doomed to fail. The 55-year-old Phil Spencer made the remarks while a guest on the Xbox fan channel Kinda Funny Games.
The Microsoft executive claimed it was unrealistic to expect gamers to move from Sony or Nintendo because of upcoming titles.
“It’s just not true that if we go off and build great games, all of a sudden you’re going to see console share shift in some dramatic way.”
Spencer said, adding: “We lost the worst generation to lose in the Xbox One.”
Spencer dismissed the possibility that Xbox might surpass its competitors through game development alone, claiming that this doesn’t “relate to the reality of most people.”
“We’re not in the business of out-consoling Sony or out-consoling Nintendo. There isn’t a great solution for us.”
The executive stated that Xbox would concentrate on Game Pass and Xcloud and make all its titles cross-platform compatible.
“I see a lot of pundits out there that want to go back to a time when we all had cartridges and discs, and every new generation was a clean slate, and you could switch the whole console share.”
“That’s just not the world that we are in today. There is no world where Starfield is an 11 out of 10, and people are selling their P5s. That’s just not going to happen.”