“Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega’s long-term goal to accelerate its expansion in this field.”
“I feel blessed to be able to announce such a transaction with Rovio, a company that owns ‘Angry Birds’, which is loved across the world, and home to many skilled employees that support the company’s industry-leading mobile game development and operating capabilities.”
“Historically, as represented by the ‘Sonic the Hedgehog series, Sega has released countless video game titles to various gaming platforms. I am confident that, through a combination of both companies’ brands, characters, fanbase, as well as corporate culture and functionality, there will be significant synergies created going forward.”
Rovio CEO Alexandre Pelletier-Normand in a statement says-
“Red and Sonic the Hedgehog: two globally recognized and iconic characters made by two remarkably complementary companies, with a worldwide reach that spans mobile, PC/console, and beyond.Combining the strengths of Rovio and Sega presents an incredibly exciting future.”
Rovio is well recognized as the company behind the Angry Birds mobile game franchise, which has become a worldwide phenomenon. There have been many video games based on the franchise, as well as two animated features and a number of television and online shows.( According to gameinformer)
